The Ticket Time Machine case study illustrates the potency of a well-timed, thoughtfully crafted marketing campaign. It shows how understanding and appreciating your audience can lead to significant engagement, fostering a deeper connection between fans and the franchise.
Florida Panthers & Ticket Time Machine
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- Florida Panthers & Ticket Time Machine
The Team
The Florida Panthers, an NHL team, were preparing for their playoff run and wanted to create something meaningful for their Season Ticket Holders (STHs).
To recognize and reward loyal STHs with a unique, memorable collectible tied to the excitement of the playoffs.
The Goal
The Challenge
With the playoffs approaching, time was limited. The team needed a creative solution that could be produced quickly and distributed efficiently within a short timeframe.
Show Me The Results
First Order:
952 tickets
Second Run:
1,552 tickets
Total: 2,504 tickets ordered
51% of the STH base participated
The Master Plan
Phase One March 25
An email was sent to STHs announcing a special offer for commemorative playoff tickets inspired by the Panthers’ 1996 season, with a clear response deadline.
Phase Two April
After an initial order of 952 tickets, momentum increased when a staff member’s tweet gained attention among fans, creating additional demand and leading to a second production run.
The Solution
Ticket Time Machine designed custom Stanley Cup Playoff commemorative tickets offered to STHs for $5 each. Each ticket included a personalized Section, Row, and Seat (SEC) printed on the back, turning it into a true collectible. Fans picked up their tickets during game days leading up to the playoffs.
Testimonials
"I've never got my hands on anything like this before. Receiving this email was such a treat!"
The overall experience was great, from the ordering process to the moment I held the ticket in my hands.
As a long-time fan, the personalized touch truly made me feel part of the Panthers' territory.
